One system for everyone to love.

eBay Evo is our brand and design system, created so we show up consistently all around the world with the flexibility to strengthen local market relevance.

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A 60-second promotional video for eBay's new EVO design system. It shows animated elements of the EVO design system such as typography, icons, colors and user interface elements.

Inspired by how people discover.

Featured discovery

Powered by passion.

Got carried away marketing ad
Red plastic chair product listing
FashionWisdom seller card with shoes
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A 30-second promotional video showcasing the making of marketing and product photography. It shows smiling people enjoying fashion, sports items and collectibles in real life moments or in studio environments.

Designed to evolve.

eBay Evo expands our brand and design system to create bold new expressions. Custom illustration, iconography library, proprietary typeface, fully accessible color palette, and story-driven photography help us build a world that feels real, smart, spirited, and dependable.

Color
Typography
Motion
Layout

A 5-second animation of the corner radius of a user interface element being adjusted from 0-16px.

eBay Evo modernizes our interface to reflect a contemporary aesthetic and user experience. Fully developed in-house, Evo has grown over the past five years into what you see and experience today.

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  • Real.
  • Smart.
  • Spirited.
  • Dependable.
An illustration of a car up on a lift with parts and eBay boxes below it over a yellow background.
An laptop with an eBay view item page with a shoe. It is placed on a yellow plastic chair.
A large advertisement with a grid of colorful photographs on the right.
A mobile screen of the eBay homepage with a banner ad for eBay live.
A colorful green ad for Authenticity Guarantee.

Designed to scale the world.

A Playbook with tools and rules designed to scale globally and flex locally.